Did Facebook Inflate Its Advertising Metrics?

Business Insider reports:
Facebook executives knew for years its “potential reach” advertising metric was inflated and overruled an employee warning to adjust it to avoid a revenue hit, plaintiffs of a lawsuit against the social media giant argued in an unredacted court filing. Gizmodo writes:
In a nutshell, this class action suit, which was first filed back in 2018, alleges that Facebook massaged…

VP and Head Scientist of Alexa at Amazon: ‘The Turing Test is Obsolete. It’s Time To Build a New Barometer For AI’

Rohit Prasad, Vice President and Head Scientist of Alexa at Amazon, writes: While Turing’s original vision continues to be inspiring, interpreting his test as the ultimate mark of AI’s progress is limited by the era when it was introduced. For one, the Turing Test all but discounts AI’s machine-like attributes of fast computation and information lookup, features that are some of…

The Subtle Effects of Blood Circulation Can Be Used To Detect Deepfakes

An anonymous reader quotes a report from IEEE Spectrum: This work, done by two researchers at Binghamton University (Umur Aybars Ciftci and Lijun Yin) and one at Intel (Ilke Demir), was published in IEEE Transactions on Pattern Analysis and Machine Learning this past July. In an article titled, “FakeCatcher: Detection of Synthetic Portrait Videos using Biological Signals,” the authors describe software…

Museum’s ‘Dead Sea Scrolls’ are all forgeries

16 Dead Sea Scroll fragments on display at the Museum of the Bible in Washington have been exposed as fakes. Considered to be some of the most signifi… Source: https://www.unexplained-mysteries.com/news/335426/museums-dead-sea-scrolls-are-all-forgeries…

Amazon To Ramp Up Counterfeit Reporting To Law Enforcement

Amazon is planning to give more data on counterfeit goods to law enforcement in a further crackdown on fakes listed on its e-commerce sites. Reuters reports: In the past, the world’s largest online retailer has informed authorities of counterfeit peddlers when it thought it had enough information for police to pursue a culprit. Now, the company plans to disclose merchant information…

Companies Are Using AI-Generated People To Appear More Diverse

AI startups are selling images of computer-generated faces that look like the real thing, offering companies a chance to create imaginary models and “increase diversity” in their ads without needing human beings. From a report: One firm is offering to sell diverse photos for marketing brochures and has already signed up clients, including a dating app that intends to use the…

Researchers Demonstrate Two-Track Algorithm For Detecting Deepfakes

An anonymous reader quotes a report from IEEE Spectrum: Researchers have demonstrated a new algorithm for detecting so-called deepfake images — those altered imperceptibly by AI systems, potentially for nefarious purposes. Initial tests of the algorithm picked out phony from undoctored images down to the individual pixel level with between 71 and 95 percent accuracy, depending on the sample data set…

CBS News Investigation Finds Fraudulent Court Orders Used To Change Google Search Results

A CBS News investigation found that some companies that are hired to make negative web pages disappear appear to be forging judges’ signatures to trick Google into changing its search results. From the report: One of the only ways to get Google to permanently remove a link from its search results is with a court order from a judge. CBS News…

Millions of Business Listings On Google Maps Are Fake — and Google Profits

An anonymous reader quotes a report from The Wall Street Journal: Google’s ubiquitous internet platform shapes what’s real and what isn’t for more than two billion monthly users. Yet Google Maps is overrun with millions of false business addresses and fake names, according to advertisers, search experts and current and former Google employees. The ruse lures the unsuspecting to what appear…