Facebook will lift its ban on political ads on Thursday, ending a self-imposed prohibition that began immediately after the November 2020 general election and remained active for months. Politico reports: Facebook informed top political advertisers of its decision by phone and email on Wednesday, according to sources with knowledge of the announcement. The social media giant banned political and social issue-related…
Tag: advertisers
Did Facebook Inflate Its Advertising Metrics?
Business Insider reports:
Facebook executives knew for years its “potential reach” advertising metric was inflated and overruled an employee warning to adjust it to avoid a revenue hit, plaintiffs of a lawsuit against the social media giant argued in an unredacted court filing. Gizmodo writes:
In a nutshell, this class action suit, which was first filed back in 2018, alleges that Facebook massaged…
‘We Need to Inflict Pain’: Mark Zuckerberg’s War on Apple
When Tim Cook told an interviewer that Apple wouldn’t get in a Facebook-style data-collection controversy, “Mr. Zuckerberg shot back that Mr. Cook’s comments were ‘extremely glib’ and ‘not at all aligned with the truth,'” reports the Wall Street Journal. But “In private, Mr. Zuckerberg was even harsher. ‘We need to inflict pain,’ he told his team, for treating the company so…
Google Explores Alternative To Apple’s New Anti-Tracking Feature
Google is exploring an alternative to Apple’s new anti-tracking feature, the latest sign that the internet industry is slowly embracing user privacy, Bloomberg is reporting, citing people with knowledge of the matter. From the report: Internally, the search giant is discussing how it can limit data collection and cross-app tracking on the Android operating system in a way that is less…
Facebook Testing Notification To Users About Apple Privacy Changes
Facebook is testing a notification that notifies Apple iOS users about ways the tech giant uses their data to target personalized ads to them. Axios reports: The test is happening in light of upcoming changes to Apple’s privacy settings that will make it harder for Facebook and others to collect data on Apple users for ad targeting. Facebook warned investors last…
Facebook Looks To Take its Fight With Apple To Court
A long-simmering public dispute between Facebook and Apple has neared a boiling point. The Information: With the aid of outside legal counsel, Facebook for months has been preparing an antitrust lawsuit against Apple that would allege the iPhone-maker abused its power in the smartphone market by forcing app developers to abide by App Store rules that Apple’s own apps don’t have…
Google Says It May Have Found a Privacy-Friendly Substitute To Cookies
Google says its new machine learning algorithms could replace cookie-based ad targeting without invading your privacy. Axios reports: Google has been testing a new API (a software interface) called Federated Learning of Cohorts (FLoC) that acts as an effective replacement signal for third-party cookies. The API exists as a browser extension within Google Chrome. The company said Monday that tests of…
Google Ad Changes Face UK Probe in First Shot at Big Tech
Google is the U.K.’s first big post-Brexit antitrust target as regulators opened a probe into the company’s planned changes to curb publishers’ collection of advertising data. From a report: The Competition and Markets Authority said it’s investigating Google’s so-called privacy sandbox changes that could “undermine the ability of publishers to generate revenue and undermine competition in digital advertising, entrenching Google’s market…
Facebook Managers Trash Their Own Ad Targeting In Unsealed Remarks
An anonymous reader quotes a report from The Intercept: Facebook is currently waging a PR campaign purporting to show that Apple is seriously injuring American small businesses through its iOS privacy features. But at the same time, according to allegations in recently unsealed court documents, Facebook has been selling them ad targeting that is unreliable to the point of being fraudulent….
Facebook’s Small Advertisers Say They’re Hurt by AI Lockouts
Small advertisers that rely on Facebook to spread marketing messages are up in arms over the social network’s automated ad systems, complaining that inflexible account blocking tools and a lack of customer assistance are hurting business. From a report: One digital marketer, Chris Raines, was setting up an advertising campaign on Facebook last week when his account abruptly stopped working. Raines…