“A malicious Home Depot advertising campaign is redirecting Google search visitors to tech support scams,” claims Bleeping Computer. Slashdot reader nickwinlund77 shares their report: BleepingComputer searched for ‘home depot’ and was shown the malicious advertisement on our first try. Even worse, the ad is the top spot in the research result, making it more likely to be clicked… [T]he ad clearly…
Tag: advertising
Surround Sound From Lightweight Roll-To-Roll Printed Loudspeaker Paper
“Researchers from the fields of print media technology, chemistry, physics, acoustics, electrical engineering, and economics from six nations developed a continuous, highly productive, and reliable roll production of loudspeaker webs,” reports project manager Georg C. Schmidt. [For those unfamiliar with roll-to-roll processing, it is the process of creating electronic devices on a roll of flexible plastic or metal foil, which, among…
Google Says It May Have Found a Privacy-Friendly Substitute To Cookies
Google says its new machine learning algorithms could replace cookie-based ad targeting without invading your privacy. Axios reports: Google has been testing a new API (a software interface) called Federated Learning of Cohorts (FLoC) that acts as an effective replacement signal for third-party cookies. The API exists as a browser extension within Google Chrome. The company said Monday that tests of…
Turkey Slaps Ad Ban on Twitter Under New Social Media Law
Ankara has imposed advertising bans on Twitter, Periscope and Pinterest after they failed to appoint local representatives in Turkey under a new social media law, according to decisions published on Tuesday. From a report: Under the law, which critics say stifles dissent, social media companies that do not appoint such representatives are liable for a series of penalties, including the latest…
Spotify’s Big Bet On Podcasts Is Failing, Citi Says
An anonymous reader quotes a report from CNBC: Spotify’s multimillion-dollar bet on podcasting may not be working out, Citi analysts wrote in a note to clients Friday. “The cadence of Premium gross additions (through 3Q20) and app download data (through 4Q20) do not show any material benefit from recent podcast investments (that began in 2019),” the analysts wrote. The firm downgraded…
Google Sued by YouTube Rival Over Search Rankings
Video-sharing site Rumble accused Google in a lawsuit of abusing the power of its search engine and mobile operating system to boost its YouTube video service over rivals, the latest allegation of anticompetitive conduct against the Alphabet unit. From a report: Toronto-based Rumble, which has become popular among conservative pundits, on Monday filed an antitrust suit in federal court in California…
Roku Buys Quibi Content For Less Than $100 Million
phalse phace writes: After days of advanced talks to sell Quibi’s content library to Roku, the companies have finally reached a deal. According to Deadline, Roku will acquire most of Quibi’s content for less than $100 million. “The acquisition covers most of the Quibi library, but some daily news shows are not part of the package,” reports Deadline. “A key draw…
Google Ad Changes Face UK Probe in First Shot at Big Tech
Google is the U.K.’s first big post-Brexit antitrust target as regulators opened a probe into the company’s planned changes to curb publishers’ collection of advertising data. From a report: The Competition and Markets Authority said it’s investigating Google’s so-called privacy sandbox changes that could “undermine the ability of publishers to generate revenue and undermine competition in digital advertising, entrenching Google’s market…
Uber Wasted $100 Million On Useless Digital Ad Campaigns
Uber apparently squandered an estimated $100 million on third-party digital advertising campaigns. Input Mag reports: Former Sleeping Giants alum and co-founder of Check My Ads, Nandini Jammi, caught most of us up on the whole situation yesterday in a lengthy Twitter thread detailing just how Uber, the poster child of startup capitalism’s unethical robber baron mentality, managed to recently waste a…
When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?
This weekend Forbes ran a thought-provoking article by “a digital marketer of 25 years” who now helps marketers audit their digital campaigns for ad fraud: When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in business outcomes. When Chase reduced their programmatic reach from 400,000 sites showing its ads to 5,000 sites (a 99% decrease),…