Uber Wasted $100 Million On Useless Digital Ad Campaigns

Uber apparently squandered an estimated $100 million on third-party digital advertising campaigns. Input Mag reports: Former Sleeping Giants alum and co-founder of Check My Ads, Nandini Jammi, caught most of us up on the whole situation yesterday in a lengthy Twitter thread detailing just how Uber, the poster child of startup capitalism’s unethical robber baron mentality, managed to recently waste a mind-boggling $100 million in pointless digital advertising campaigns through a host of blatantly shady ad networks. One such instance involved launching “‘battery saver’ style apps in Google Play, giving them root access to your phone.” Upon typing “Uber” into Google Play, the service “auto-fires a click to make it look like you clicked on an Uber ad and attribute the install to themselves.” It’s a comprehensive rundown worth reading in its entirety, but to make a long story short: after getting publicly roasted for continually advertising on Breitbart — Stephen Miller’s racist, chauvinistic fever dream billing itself as a “news” outlet — Uber’s former Head of Acquisition, Kevin Frisch, realized the company could trim roughly 3/4 of its entire online advertising budget and see next to no change in consumer engagement. No, seriously. Over $100 million that could have been reallocated towards such “costly” investments like sick leave, overtime, health insurance, or any number of the other bare minimum workforce benefits Uber routinely denies its gig employees.