Netflix is the target of yet another employee-poaching lawsuit. From a report: In a suit on Friday, Activision Blizzard accused the streamer of showing “contempt” for state employment law when it poached the company’s chief financial officer two years ago. Netflix has been sued twice before — by Fox and Viacom — for allegedly luring away employees who are in the…
Tag: viacom
How Ex-Facebook Data Experts Spent $75 Million On Targeted Anti-Trump Ads
The night before America’s election, Fast Company reported: On the internet, we’re subject to hidden A/B tests all the time, but this one was also part of a political weapon: a multimillion-dollar tool kit built by a team of Facebook vets, data nerds, and computational social scientists determined to defeat Donald Trump. The goal is to use microtargeted ads, follow-up surveys,…
YouTube TV Jacks Up Pricing To Become Most Expensive Cable TV Alternative
On Tuesday, Google’s YouTube TV announced a monthly $15 price hike, bringing its streaming package of channels to $64.99 monthly, from $49.99. “YouTube TV is now the most expensive of the cable TV streaming alternative services,” notes USA Today. “When YouTube TV launched in 2017, it was $35.” From the report: In a company blog post, YouTube defended its decision by…
Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted
wyattstorch516 writes: Comcast has spun off its blockchain division and is now partnering with Spectrum Reach (the advertising sales division of Charter Communications) and Viacom. Customized ad delivery in the TV space has significantly lagged the technology for online video providers such as Youtube. Blockgraph holds out the promise that will allow advertisers to target key demographics while safeguarding subscriber information….
ViacomCBS Plan Would Unify All of Star Trek In One New Streaming Service
According to CNBC, ViacomCBS is planning the launch of a new streaming service that would expand upon the already successful CBS All Access with films from Paramount Studios and Miramax, plus TV program from networks like MTV and Comedy Central. As Ars Technica points out, both Star Trek films (Viacom) and TV series (CBS) would likely appear on this new service….
‘South Park’ Nears $500-Million Deal for US Streaming Rights
An anonymous reader quotes the Los Angeles Times: “South Park” is the latest beneficiary of Hollywood’s rerun mania. The show’s creators and media giant Viacom Inc. expect to share between $450 million and $500 million by selling the streaming rights to the animated comedy, one of the longest-running TV series in U.S. history, according to people familiar with the matter. As…
Supreme Court To Consider Racial Discrimination Case Against Comcast
The Supreme Court will consider whether a black television producer can pursue racial discrimination claims against Comcast for declining to carry his programming channels on its cable system (Warning: source paywalled; alternative source). The Wall Street Journal reports: The Comcast case stems from the cable operator’s decision not to carry Pets.TV, Recipes.TV and other channels from Entertainment Studios Networks Inc. The…