BMW has told Motoring Research its targeted billboard warranty adverts — which are claimed to use number plate registration technology to tailor public adverts to BMW drivers — do not actually draw upon vehicle warranty status. From a report: Rather, only publically available information is used. “There is no personalisation visible on the advert and no vehicle or customer data is…
Tag: targeted ads
Cloudflare’s Privacy Crusade Continues With a Challenge To Google Analytics
An anonymous reader quotes a report from Fortune: Cloudflare is launching a privacy-friendly rival to Google Analytics. Google Analytics is a free toolkit that’s used by website administrators across the globe to help them track the behavior of the people visiting those sites — how they find them, what they do there, the devices they’re using, and so on. However, the…