Americans Are Consuming More Foreign Content than Ever

Content from abroad is boosting its share of the American entertainment diet, thanks in large part to streaming, the pandemic and the creator economy. From a report: “As ‘American exceptionalism’ has become less of a truth geopolitically, the same goes for entertainment,” says Brad Grossman, founder and CEO of ZEITGUIDE. The U.S. demand share for non-U.S. content was higher each quarter…