An anonymous reader quotes a report from The Intercept: Facebook is currently waging a PR campaign purporting to show that Apple is seriously injuring American small businesses through its iOS privacy features. But at the same time, according to allegations in recently unsealed court documents, Facebook has been selling them ad targeting that is unreliable to the point of being fraudulent….
Tag: facebook ads
Facebook’s Small Advertisers Say They’re Hurt by AI Lockouts
Small advertisers that rely on Facebook to spread marketing messages are up in arms over the social network’s automated ad systems, complaining that inflexible account blocking tools and a lack of customer assistance are hurting business. From a report: One digital marketer, Chris Raines, was setting up an advertising campaign on Facebook last week when his account abruptly stopped working. Raines…
How Ex-Facebook Data Experts Spent $75 Million On Targeted Anti-Trump Ads
The night before America’s election, Fast Company reported: On the internet, we’re subject to hidden A/B tests all the time, but this one was also part of a political weapon: a multimillion-dollar tool kit built by a team of Facebook vets, data nerds, and computational social scientists determined to defeat Donald Trump. The goal is to use microtargeted ads, follow-up surveys,…
Facebook Approves Trump Ads That Violate Its Pre-Election Rules
Judd Legum, reporting at Popular Information: In September, Facebook announced that it would stop accepting new political ads starting October 27. From October 27 through Election Day on November 3, political groups are permitted to run, subject to limitations, Facebook ads approved and running before October 27. In October, Facebook announced that after the polls close, it would ban all political…
UK Ad Authority Bans Misleading Homescapes and Gardenscapes Ads
An anonymous reader quotes a report from the BBC: Two misleading ads for mobile games that bear little relation to the actual product have been banned by the Advertising Standards Authority (ASA). The ads, for the Homescapes and Gardenscapes games, both come from developer Playrix. They showed a game where users pull pins in a specific order to solve a puzzle…
Trump and Biden Attack Social Media – By Running Ads on Social Media
In 100 days the U.S. will vote on whether Donald Trump, Joe Biden or somebody else should be America’s president. But both candidates are also running political ads attacking social media — on social media. “They’re shooting the messenger while giving it lots of money,” reports the Associated Press: Biden has focused on Facebook, with a #MoveFastFixIt campaign that admonishes Facebook…
Disney Reportedly Joins Facebook Boycott, Slashes Ad Spending
An anonymous reader quotes the Verge: Disney has significantly reduced its spending on Facebook and Instagram ads amid concerns about the social media platform’s enforcement of its content policies, The Wall Street Journal reported. It joins a list of large companies that have cut back on Facebook ads as part of an effort to compel Facebook to change how it handles…
Russian Trolls Now Just Push Divisive Content Created By Others
“Americans don’t need Russia’s polarizing influence operations. They are plenty good enough at dividing themselves,” writes the Atlantic’s national security reporter, arguing that “the new face of Russian propaganda” is just a carefully-curated selection of inflammatory content made by Americans themselves. Citing the Mueller investigation, the article notes the irony that America’s two front-runners for the presidency are now “both candidates…
Facebook To IRS: Refund Me, I’m Irish!
Long-time Slashdot reader theodp writes: Among the techniques featured in a 2012 City Pages story on The 10 Most Corrupt Tax Loopholes was pretending to be Irish. Chris Parker wrote, “Most people associate such exhaustive money-laundering with drug cartels. But it’s now standard practice at firms like Eli Lilly, Google, Microsoft, Pfizer, and Facebook. The only difference is that when drug…
E-Scooter Company ‘Unicorn’ Goes Bust After Spending Big On Facebook Ads
Electric scooter start-up Unicorn is shutting down after spending too much money on Facebook ads. The BBC reports: Customers received an email from founder Nick Evans, saying he was “very sorry” and was trying to sell Unicorn’s assets to offer partial refunds. The Texas-based company sold just 350 of its $699 commuter scooters, according to The Verge. They have a top…