Tag: advertisers

Google Sued by States for Abuse of Search-Market Dominance

A bipartisan coalition of states sued Alphabet’s Google Thursday alleging broad antitrust violations in the online search market, marking the third U.S. case against the search giant in two months. From a report: The lawsuit, led by Colorado, Iowa and other states, marks the latest escalation of the antitrust battle against Google. It comes a day after 10 Republican state attorneys…

Big Tech Firms To Face 6% Fines If Breach New EU Content Rules

Big tech firms such as Google and Facebook will face fines of up to 6% of turnover if they do not do more to tackle illegal content and reveal more about advertising on their platforms under draft European Union rules. Reuters reports: The EU’s tough line, which is due to be announced next week, comes amid growing regulatory scrutiny worldwide of…

FTC Sues Facebook for Illegal Monopolization

The Federal Trade Commission today sued Facebook, alleging that the company is illegally maintaining its personal social networking monopoly through a years-long course of anticompetitive conduct. FTC: Following a lengthy investigation in cooperation with a coalition of attorneys general of 46 states, the District of Columbia, and Guam, the complaint alleges that Facebook has engaged in a systematic strategy — including…

YouTube Launches Audio Ads and Ad-Targetable Music Lineups, Taking Aim at Spotify

YouTube claims to be the world’s biggest jukebox — and now it wants to wring more ad dollars from the platform’s music fans. From a report: The video giant is launching 15-second audio ads, the first format designed to reach YouTube users who listen to music or podcasts ambiently (i.e., in the background). YouTube also is introducing the ability for advertisers…

Apple Hits Back at European Activist Complaints Against Tracking Tool

An Austrian privacy advocacy group drew a strongly critical response from Apple on Monday after it said an online tracking tool used in its devices breached European law. From a report: The group, led by campaigner Max Schrems, filed complaints with data protection watchdogs in Germany and Spain alleging that the tracking tool illegally enabled the $2 trillion U.S. tech giant…

Facebook Extends Political Ad Ban In US For At Least a Month

Facebook’s ban on political ads, which was initially projected to last just one week, is being extended for at least another month. The decision is aimed at limiting the misinformation that’s spreading rampantly over its platform in the wake of the U.S. election. The Guardian reports: “We are keeping the ad pause and other temporary election protection measures in place as…

Spotify To Buy Podcast Ad Company Megaphone for $235 Million

Spotify’s making another big podcasting acquisition. The company said on Tuesday it has entered into an agreement to acquire ad tech company Megaphone in a $235 million deal. The companies declined to say whether the deal was in cash, stock or a mix of both. From a report: Megaphone offers technology for podcast publishers and advertisers seeking targeted slots on podcasts….

Streaming TV Advertisers Want Better Targeting — Minus the Privacy Backlash

Advertisers entering the burgeoning medium of streaming TV say they want better measurement and targeting capabilities than they are finding there. But a shadow looms over any efforts to give them what they want: the privacy backlash that has recently put other digital media on the defensive. From a report: That means obtaining viewers’ consent to use information on what they…

iOS 14’s Upcoming Anti-Tracking Prompt Sparks Antitrust Complaint In France

tsa shares a report from MacRumors: Starting early next year, iOS 14 will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. Ahead of this change, The Wall Street Journal reports that advertising companies and publishers have filed a complaint against Apple…