Facebook To Let Users Turn Off Political Ads

Facebook boss Mark Zuckerberg says users will be able to turn off political adverts on the social network in the run-up to the 2020 US election. The BBC reports: In a piece written for USA Today newspaper, he also says he hopes to help four million Americans sign up as new voters. “For those of you who’ve already made up your minds and just want the election to be over, we hear you — so we’re also introducing the ability to turn off seeing political ads,” Mr Zuckerberg wrote. Facebook and its subsidiary Instagram will give users the option to turn off political adverts when they appear or they can block them using the settings features. Users that have blocked political adverts will also be able to report them if they continue to appear. The feature, which will start rolling out on Wednesday, allows users to turn off political, electoral and social issue adverts from candidates and other organizations that have the “Paid for” political disclaimer. The company said it plans to make the feature available to all US users over the next few weeks and will offer it in other countries this autumn. Mr Zuckerberg went on to encourage people who aren’t signed up as voters to register in time for the US election in November. As part of the initiative a new information hub, called The Voting Information Center, will be put at the top of American users’ Facebook and Instagram feeds from the beginning of July. Information on offer will include how to register to vote and details about mail-in ballots. The firm also said it will share reliable information from state and local election authorities.