2000: The Year the Startup Super Bowl Ads Failed

20 years ago, 11 different startups spent millions of dollars to run 30-second ads during the Super Bowl, reports the Hustle. Within one year 8 of the 11 companies “had either gone bankrupt or been sold in fire sales.” The how-to platform Computer.com spent $3m of its $5.8m in seed funding on an ad featuring its 2 founders holding a poster…

Michelin sustainable rubber criticised for deforestation

Michelin and WWF have been criticised over a rubber plantation in Indonesia which villagers say has caused deforestation and destroyed elephant habitat Source: https://www.newscientist.com/article/2230574-michelin-sustainable-rubber-criticised-for-deforestation/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home…

Illusion involving fake poo and rubber hand could help people with OCD

The “rubber hand illusion”, where people come to believe an artificial hand is their own, could help people with obsessive compulsive disorder face their fears Source: https://www.newscientist.com/article/2229494-illusion-involving-fake-poo-and-rubber-hand-could-help-people-with-ocd/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home…

Illusion involving fake poo and rubber hand tested on people with OCD

The “rubber hand illusion”, where people come to believe an artificial hand is their own, could help people with obsessive compulsive disorder face their fears Source: https://www.newscientist.com/article/2229494-illusion-involving-fake-poo-and-rubber-hand-tested-on-people-with-ocd/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home…