Comcast’s Universal Pictures said it is making its movies available to watch at home while they are still in theaters, a massive change from Hollywood’s long-established business model that could upend the industry if other studios follow suit. From a report: The decision comes amid widespread closures of movie theaters as the global coronavirus pandemic spreads. Authorities in New York City…
Tag: movie theaters
Movie Theaters’ Latest Gamble: Ads Mixed in With Trailers
H_Fisher writes: Movie-watchers (in the U.S. at least) already have to sit through 20+ minutes of commercials and other advertainment before showtime. Now, two major theater chains are mixing commercials in with movie trailers in a bid to generate more cash. According to the report, “regular commercials will run for five minutes after the lights go off and before the trailers…