BMW has told Motoring Research its targeted billboard warranty adverts — which are claimed to use number plate registration technology to tailor public adverts to BMW drivers — do not actually draw upon vehicle warranty status. From a report: Rather, only publically available information is used. “There is no personalisation visible on the advert and no vehicle or customer data is…
Tag: BMW
Elon Musk Would Consider Having Tesla Acquire a Legacy Automaker
Elon Musk would consider leveraging Tesla’s mega $554 billion market cap to buy a legacy automaker, but only if it was on friendly terms, the billionaire entrepreneur said Tuesday in a wide-ranging interview with Axel Springer CEO Mathias Dopfner. From a report: Musk, who received an award Tuesday from the media giant, discussed his various interests and businesses, notably SpaceX and…
BMW Demos a Powered Wingsuit That Can Fly 186 MPH
Wingsuits normally create a wide surface area of fabric between a skydiver’s legs and from their legs to their arms, substantially slowing their fall. But to create a buzz for the unveiling of BMW’s new iX3 electric SUV, the company’s creative consultancy Designworks “has partnered up with Austrian stuntman Peter Salzmann to unveil a wicked-cool new electric powered wingsuit that can…
Kids May Be Using Laptops Made With Forced Labor This Fall
The ongoing persecution by the Chinese government of Uyghur Muslims is far from a distant problem. Recent reporting has identified Uyghur forced labor in the supply chain of major global brands, including BMW, Ralph Lauren, Samsung, and Sony. From a report: Now, as school districts scramble to obtain electronic devices for a school year that may be primarily virtual, some children…
BMW is Going All-in On In-car Microtransactions
BMW has detailed an overhaul to the digital systems that power its luxury vehicles, including a new map and navigation system, a revamped digital assistant, a “digital key” (first shown off at Apple’s annual developer conference last month), and wireless Android Auto. But the most interesting thing BMW shared about the changes is that the company is going all-in on in-car…
BMW Wants To Sell Car Features On Demand
An anonymous reader quotes a report from Ars Technica: BMW is planning to move some features of its new cars to a subscription model, something it announced on Wednesday during a briefing for the press on the company’s digital plans. BMW says that owners can “benefit in advance from the opportunity to try out the products for a trial period of…
Tesla Model 3 Was California’s Best Selling Car Through First Quarter
Through the first quarter of this year, the Tesla Model 3 was California’s best selling vehicle. CNET reports: Data from the California New Car Dealers Association released last week shows the Model 3 sold 18,856 units through March 31 of this year. The figure is greater than any rival car, and even trumps mass-market cars and crossovers. The car to come…
Vietnam’s Richest Man Bets $2 Billion To Sell Cars To Americans
An anonymous reader quotes a report from Bloomberg: The billionaire behind six-month-old Vietnamese auto startup VinFast plans a feat even Toyota and Hyundai couldn’t pull off during their early days: sell a car in the U.S. Pham Nhat Vuong, the Southeast Asian country’s richest man and now in charge of the new automaker, is so intent on exporting electric vehicles to…
The Death of Cars Was Greatly Exaggerated
Personal car ownership in the US has increased in the past 10 years, even in the frenzied urban places where Uber and car-share have become verbs. From a report: According to research from former New York City transportation official Bruce Schaller, the number of vehicles has grown faster than the population in some of the cities where ride-hail is most popular:…
Thousands of Ships Fitted With ‘Cheat Devices’ To Divert Poisonous Pollution Into Sea
Volkswagen, BMW, and Daimler aren’t the only companies using “cheat devices” to get around environmental legislation. According to The Independent, “global shipping companies have spent billions rigging vessels with ‘cheat devices’ that circumvent new environmental legislation by dumping pollution into the sea instead of the air.” From the report: More than $12 billion has been spent on the devices, known as…