T-Mobile last week introduced the market’s newest 5G moniker: “Ultra Capacity.” The label, writes blog LightReading, will stew alongside “5G Ultra Wideband,” “Extended Range 5G,” “5G+,” “5Ge,” “5GTF,” “5G Nationwide” and plain-old “5G” in the US wireless industry, ensuring that if American mobile customers aren’t confused yet, it’s only a matter of time before they’re hopelessly bewildered by operators’ thesaurus-toting marketing…
Tag: 600mhz
T-Mobile Will Retire Sprint Brand, Unify Retail Stores In Mid-Summer
In an investor conference call this week, new T-Mobile CEO Mike Sievert said that he’s targeting mid-summer as the time when the T-Mobile and Sprint brand will be unified. “This was originally planned for early summer but was pushed to mid-summer due to the coronavirus pandemic,” notes PhoneDog. From the report: T-Mobile actually began combining the networks for T-Mo and Sprint…