On February 6th, 2018, SpaceX successfully launched its Falcon Heavy rocket, the most powerful launch vehicle in their rocket family, and in service today. Not only was this a major milestone for SpaceX, it was also the biggest public relations coup ever orchestrated by Musk. For this launch, Musk decided that the payload would be his cherry Tesla Roadster with a SpaceX spacesuit (affectionately named “Starman”) at the wheel.
Source:
https://phys.org/news/2020-10-starman-closest-approach-mars.html