Alternative facts are spreading like a virus across society. Now it seems they have even infected science—at least the quantum realm. This may seem counter intuitive. The scientific method is after all founded on the reliable notions of observation, measurement and repeatability. A fact, as established by a measurement, should be objective, such that all observers can agree with it.
Source:
https://phys.org/news/2019-11-quantum-physics-reality-doesnt.html