NASA is trying to turn the ageing International Space Station into a hub for commerce and has partnered with the likes of Estée Lauder and Adidas
Source:
https://www.newscientist.com/article/mg24733002-100-nasa-to-film-an-estee-lauder-ad-in-space-as-the-iss-opens-for-business/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home