Big data’s power is revealed by two books covering a cold-war version of Cambridge Analytica that helped John F. Kennedy get elected-and how modern social media can rig votes today
Source:
https://www.newscientist.com/article/mg24833050-300-how-big-data-helped-elect-president-kennedy-during-the-cold-war/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home