Yelp Says It Will Mark Pages of Businesses Accused of Racist Conduct

AmiMoJo writes: Yelp, the local search and review site, said it would post alerts on the pages of businesses where customers or employees have reported incidents of racism, the latest attempt by a U.S. company to introduce a tougher response system to confront discrimination after the police killing of George Floyd in May. The company, which offers a platform for users to rate places like restaurants, small businesses and popular tourist sites, said in a statement Thursday that it would use a “business accused of racist behavior” alert when there was “resounding evidence” that a business owner or employee had taken racist actions, including the use of racist slurs or symbols. This alert will always link to a news article from a “credible media outlet,” Yelp said, without elaborating on which news organizations they considered to be credible or how it defined “resounding evidence.” Yelp’s announcement raised questions about how the company will enforce the initiative — and how it will ensure that businesses were not falsely associated with racism or the target of defamatory reviews, which can significantly damage a business. Companies like Google and Facebook have also grappled with the difficult issues of moderating users on their online platforms.