With 24/7 Programming, the Future of TV Looks a Lot Like Its Past

Plex is bringing back the cable grid. The popular media center app added 80 live TV channels Thursday, complete with a programming guide that will look very familiar to anyone who has ever subscribed to pay TV, albeit with a few key differences: Plex’s new live TV service is free to use, and it doesn’t feature popular cable channels like CNN, TBS or Lifetime. From a report: Instead, its lineup includes channels like Reuters TV, Toon Goggles and the Bob Ross Channel. This type of ad-supported linear programming is growing in popularity across the industry; with consumers forced to tighten their belts, it could further contribute to cord cutting and fasten the shift from cable bundles to online video — a future that may, at least to consumers, look very much like the best of TV’s past. Plex has long positioned itself as an app for cord cutters, with free on-demand video and DVR functionality for broadcast TV networks. With its 80 new live TV channels, the company wants to offer its customers an experience that’s closer to the lean-back viewing known from traditional pay TV. The Los Gatos-based startup has plans to add another 50 to 100 channels in the coming months. Executives freely admitted in a conversation with Protocol that their take on live TV doesn’t provide a 1:1 replacement for individual cable channels, but they argued that it’s a good-enough experience. “It becomes a dirt-cheap way to replace cable,” said co-founder and Chief Product Officer Scott Olechowski. One of the companies supplying Plex with TV feeds is Cinedigm, which operates around a dozen linear online channels, Including the Bob Ross channel, ConTV and standup-focused Comedy Dynamics. Cinedigm only began developing linear channels a little over a year ago and already has 13.5 million monthly viewers for these channels on smart TVs. “There is a lot of power in lean-back entertainment,” said Cinedigm Digital Networks President Erick Opeka.