Some Colleges Are Using Students’ Smartphones To Track Their Locations on Campus

Lee Gardner, reporting for Chronicle: James Dragna had his work cut out for him when he became “graduation czar” at California State University at Sacramento, in 2016. The university’s four-year graduation rate sat at 9 percent. It hadn’t moved in about 30 years, he says. Like many student-success experts at public colleges these days, Dragna combed through academic data about students that the university had on hand — grades, attendance, advising information — to track how they were doing as each semester wore on. He fed those data into predictive-analytics software to look for potential problems or hurdles that might lead to failing grades or dropping out, and to identify students who might benefit from a little extra support. Three years later, the university’s four-year graduation rate is up to 20 percent. Its six-year rate has risen to 54 percent from 47 percent. Stories like that dot the higher-education landscape as more colleges take advantage of burgeoning Big Data technology to keep tabs on their students and find more places where they can successfully intervene. But recently, the practice of tracking students has taken a more literal turn. Sacramento State plans to gather data on where some of its students spend time on the campus and for how long, joining 14 other institutions using software from a company called Degree Analytics. When a tracked student — a freshman who has opted in — enters the student union, her smartphone or laptop will connect to the local Wi-Fi router, and the software will make note of it. When the student leaves and her phone connects to the router in the chemistry building, or the library, or the dorm, it will capture that, too, 24 hours a day, seven days a week. It isn’t hard to imagine the wealth of observational data such location tracking might produce, and the student-success insights that might arise from it. For example, knowing that A students spend a certain number of hours in the library every week — and eventually communicating that to students — might motivate them to study there more often.