Netflix has ended free trials for new customers in the U.S., after years of giving away the first month of its service free. CNET reports: The streaming service’s U.S. sign-up page said trials are no longer available, with Netflix instead touting how it lets you cancel anytime at not cost. “We’re looking at different marketing promotions in the United States to attract new members and give them a great Netflix experience,” a Netflix spokeswoman said Tuesday. The end of free trials in the U.S. was reported earlier Tuesday by TV Answer Man. Netflix, the world’s biggest subscription video service with more than 192 million paying members, was increasingly an outlier among its rivals by offering a month-long free trial. As a raft of new rival services have launched in the last year, many set their free trial periods at a single week, including HBO Max and NBCUniversal’s Peacock. And Disney Plus, as strong growth lifted its number of subscribers above its initial projections way earlier than expected, stopped offering free trials altogether in June.
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