Mozilla Launches New Initiative With Scroll To Fund Publishers

Firefox, the global web browser from Mozilla, is launching a new subscription product Tuesday called the “Firefox Better Web initiative,” and it will feature former Chartbeat CEO Tony Haile’s new product Scroll as a launch partner. From a report: It’s uncommon for a web browser to launch a product that’s explicitly tied to paying out publishers. Scroll’s business is all about paying publishers for their content while giving users a better ad experience. The test pilot for the product, which is a subscription to a privacy-first Firefox extension, will only be available in the U.S. The money from a membership ($4.99 monthly, $2,99 for first six months) goes directly to fund publishers and writers.

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