McDonald’s McPlant is Coming For Beyond Meat’s Crown

McDonald has announced plans to introduce its own plant-based burger option to the menu in select markets as soon as next year. From a report: The company made its plans public this week at an investor meeting. The McPlant — the McPlant! — uses a fake-meat amalgamation of McDonald’s own creation, rather than partnering with an existing plant-based company like Impossible Foods as other chains have. (Beyond Meat and McDonalds co-created the plant-based patty .) “McPlant is crafted exclusively for McDonald’s, by McDonald’s,” McDonald’s international president Ian Borden said at this week’s meeting. The reveal is a pretty drastic reversal of McDonald’s public-facing strategy around plant-based options. If Borden’s initial announcement is to be believed, the company doesn’t just see it as a single menu option — rather, McDonald’s hopes the McPlant will prove successful enough to extend to a full plant-based menu.