Magic Leap, a Startup That Has Raised Over $2.3 Billion, Has Sold Just 6,000 Units of Its $2,300 VR Headset — Far Below 1 Million Units Its CEO Initially Hoped

Magic Leap just announced that they’re in the midst of closing a Series E round of funding, but it sounds like they’re going to have to clinch that investment with some pretty troubling sales numbers for their only device on the market. From a report: The Information is reporting [paywalled] that Magic Leap managed to sell just 6,000 units of its $2,300 Magic Leap One headset in its first six months on sale, a figure made worse by CEO Rony Abovitz’s internal claims that he wanted the startup to sell at least one million units of the device in the first year, a goal the report states he was later convinced to rethink — Abovitz later projected the company would sell 100,000 units in the first year. The report adds that Magic Leap’s second-generation VR headset is “years away from launch” and the startup recently laid off dozens of employees. Magic Leaps counts Google, VC firm Andreessen Horowitz, Alibaba, Qualcomm, AT&T, Japan’s NTT Docomo, and the government of Saudi Arabia among its investors. Further reading: Magic Leap Finally Demoed Its Headset And It Is ‘Disappointing’; Magic Leap is a Tragic Heap, Says Oculus Cofounder; Oculus CTO Carmack Downplays Consumer AR, Calls Magic Leap Overhyped; and The Magic Leap Con.

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Source:
https://hardware.slashdot.org/story/19/12/06/1947224/magic-leap-a-startup-that-has-raised-over-23-billion-has-sold-just-6000-units-of-its-2300-vr-headset—-far-below-1-million-units-its-ceo-initially-hoped?utm_source=rss1.0mainlinkanon&utm_medium=feed