After 70 years in publication, Ikea is ending both the print and digital versions of its annual catalog, citing the increasing shift to online browsing and shopping. “Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed,” said Konrad Grüss, an Ikea executive, in a statement. “In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.” CNN reports: The first Ikea catalog was released in Swedish in 1951. The first dual-version (online and in print) was released in 2000 and, at its peak in 2016, Ikea printed 200 million copies in 32 languages in 50 markets. âThe 2021 catalog, released in October, will be the final version. Next year, Ikea will release a smaller book that will be “filled with great home furnishing inspiration and knowledge” and celebrates the catalog’s history.
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