Hundreds More Movie Theatres Close As Attendance Plummets

Long-time Slashdot reader destinyland writes: It seems like it’s inadvisable to sit in a movie theatre during a pandemic. Thousands of theatres still tried showing movies this weekend — but the number of open theatres is dropping, perhaps because the number of people actually buying tickets appears to be plummeting. For example, there were 2,154 movie theatres open in America this weekend, according to The Hollywood Reporter — roughly 40% of about 5,449 theatres (according to figures they cite from the American media measurement/analytics company Comscore). But the previous weekend there were 2,800 locations still open — over 50%. “Heading into the weekend, 646 movie theaters in the U.S. closed down again virtually overnight amid an alarming surge in COVID-19 cases, according to Comscore. There were also 60 cinemas reclosures in Canada, meaning that in the span of several days, the North American box office lost 706 locations compared to a week ago… Factoring in Canada, the total number of theaters open in North American dropped from 3,096 sites over the Nov. 13-15 weekend to 2,390 theaters…” But those figures don’t tell the whole story. In that same week the box office dropped “as much as 50 percent” — bringing in a nationwide total somewhere around $5 million, the lowest figure since they started re-opening in August. In fact, the #1 film in America — the campy body-swapping horror film Freaky — pulled in a total of just $1.2 million. “The average gross per complex, with 60 percent of these having eight or more screens, was around $4,000 or $500 per screen,” reports IndieWire. If you estimate a ticket cost around $10, that comes out to a total for the entire weekend of just 50 people at each screening. “That can’t even cover operating costs, especially with half of the revenue going to film rental.” (And they also report that some movies did even worse. Jackie Chan’s new movie averaged $291 per theatre.) It could be a chicken-and-egg effect. Movie theatres are reluctant to release their best movies to limited audiences — but then audiences have even less reason to go to the theatres. But another possibility is that millions of people who used to go to the movies decided that it just wasn’t worth the risk during a surging pandemic.