Google’s Fitbit Takeover Probed by EU Regulators

The EU is questioning whether Google’s proposed takeover of Fitbit will harm competition, or give it access to too much personal data. From a report: Fitbit makes fitness-tracking watches that monitor the wearer’s heart rate and activity levels. A group of 20 consumer groups and privacy advocates have called for Google’s takeover to be blocked. Google said it would not use Fitbit data to target advertising and would be “transparent” about the data gathered. It announced it was buying loss-making Fitbit for $2.1bn in November 2019. The move would help Google expand its wearables business and offer its own-brand smart watches to rival the Apple Watch. But some are concerned that Google already has a wealth of personal information about many people who use its products. As part of its campaign opposing the takeover, Privacy International said: “We don’t think any company should be allowed to accumulate this much intimate information about you.”