Google Expands Free Retail Listings Into Search as Pandemic Hits Ad Sales

Google will expand free shopping results from a narrow experiment in its shopping tab to the main search engine, dramatically expanding their reach. From a report: The company announced the move today in a blog post written by commerce president Bill Ready. The shift is part of a continuous move away from paid search results and follows a trend of users searching more for information on subjects like the coronavirus and less for products. At the same time, advertisers have been cutting spending as the pandemic takes an economic toll. Ready attributed the move to Google’s desire to help sellers and buyers connect and noted that it remains difficult for users to find what they need online in terms of product, price, and seller reputation. Likewise, digital remains a challenge for many small businesses, even as shoppers continue to gravitate toward online purchasing. “It’s crucial that we help people find all the best options available and help merchants more easily connect with consumers online,” Ready wrote.