Google Chrome Proposes ‘Privacy Sandbox’ To Reform Advertising Evils

Google’s Chrome team proposed a “privacy sandbox” Thursday that’s designed to give us the best of both worlds: ads that publishers can target toward our interests but that don’t infringe our privacy. From a report: It’s a major development in an area where Chrome, the dominant browser, has lagged competitors. Browsers already include security sandboxes, restrictions designed to confine malware to limit its possible damage. Google’s proposed privacy sandbox would similarly restrict tracking technology, according to proposal details Google published. The privacy sandbox is “a secure environment for personalization that also protects user privacy,” said Justin Schuh, a director of Chrome Engineering focused on security matters, in a privacy sandbox blog post. “Our goal is to create a set of standards that is more consistent with users’ expectations of privacy.” For example, Chrome would restrict some private data to the browser — an approach rival Brave Software has taken with its privacy-focused rival web browser. And it could restrict sharing personal data until it’s shared across a large group of people using technologies called differential privacy and federated learning.