Gmail Is About To Start Testing Verification-Like Logos For Email

One of the biggest announcements made in Google’s recent announcement of security enhancements for G Suite services is that authenticated logos are coming for emails from participating companies. Engadget reports: Last year Google announced it joined the Brand Indicators for Message Identification (BIMI) group, which is pushing an email spec that adds brand logos to authenticated emails. In practice it seems a lot like the verified stamps that have proliferated across social media, but when you see them it won’t be a blue check, it will be the logo of the company that sent the email (Example). Emails are authenticated using the existing DMARC system and then there’s certification that applies the associated logo, which hopefully gives people trust an email came from the company or person it’s claiming to represent. Google said it will kick off a pilot of the technology within Gmail “in the coming weeks,” so don’t be surprised when you see those kinds of indicators popping up in the existing avatar box.