Consumer Groups Seek To Defend California Data Privacy Law

A collection of consumer groups has written a letter to California lawmakers urging them to keep the strong protections in a state law due to take effect next year. From a report: The California law, if left largely as is, could usher in a range of new consumer protections. However, direct marketers and tech companies, working through various entities, have been seeking to water down the law. A coalition of 10 consumer groups — including ACLU — has written to California State Senate leader Toni Atkins encouraging legislators to explore the background of the Nonprofit Alliance, a group that has been pushing to have the law weakened. “We are asking that the Nonprofit Alliance release their financial information; explain their ties to corporate donors; and clarify their leadership, mission, and membership,” the group said in the letter.