Companies That Buy Data Derived From Scraping the Contents of Your Email Inbox

An anonymous reader quotes a report from Motherboard: The popular Edison email app, which is in the top 100 productivity apps on the Apple app store, scrapes users’ email inboxes and sells products based off that information to clients in the finance, travel, and e-Commerce sectors. The contents of Edison users’ inboxes are of particular interest to companies who can buy the data to make better investment decisions, according to a J.P. Morgan document obtained by Motherboard. On its website Edison says that it does “process” users’ emails, but some users did not know that when using the Edison app the company scrapes their inbox for profit. Motherboard has also obtained documentation that provides more specifics about how two other popular apps — Cleanfox and Slice — sell products based on users’ emails to corporate clients. Some of the companies listed in the J.P. Morgan document sell data sourced from “personal inboxes,” the document adds. A spokesperson for J.P. Morgan Research, the part of the company that created the document, told Motherboard that the research “is intended for institutional clients.” That document describes Edison as providing “consumer purchase metrics including brand loyalty, wallet share, purchase preferences, etc.” The document adds that the “source” of the data is the “Edison Email App.” On the product section of its website, Edison offers “Edison Trends” and “Trends Direct.” The company says it can provide “Detailed behavior patterns to improve your customers’ experience and business results.” Edison is just one of several companies that offer free email apps which then sell anonymized or pseudonymized data derived from users’ inboxes. Another company that mines inboxes called Foxintelligence has data that comes from users of the Cleanfox app, which tidies up users’ inboxes. Some of the “examples of clients” mentioned in a confidential Foxintelligence presentation include PayPal, consulting giants Bain & Company, and McKinsey & Company. “A spreadsheet containing data from Rakuten’s Slice, an app that scrapes a user’s inbox so they can better track packages or get their money back once a product goes down in price, contains the item that an app user bought from a specific brand, what they paid, and an unique identification code for each buyer,” adds Motherboard. “An email obtained by Motherboard appeared to show the price for access to Rakuten data for one product category as over $100,000.”