Challenging Facebook and Google, Apple’s New OS Warns Users When Data Is Collected

An anonymous reader quotes Forbes: Apple’s updated operating system will now show you how often your location has been recorded and by which apps. It will do this proactively via a pop up, which shows a map of where you have been tracked, including the option to allow or limit it. Previously, many apps were able to track you in the background without your knowledge. They were able to collect vast amounts of data on you, which they could use to target you with advertising. Along the same theme, another blow to apps such as Facebook and WhatsApp is a change in Apple’s iOS 13 that will not allow messaging and calling apps to run in the background when the programs are not actively in use. Before, apps such as these were able to collect information on what you were doing on your device. People are certainly becoming more aware of the way their data is used, following incidents such as the Cambridge Analytica scandal. In this context, many of the changes could be seen as a direct blow to Apple’s rivals Google and Facebook: iOS 13 highlights their data collection practices and gives iPhone users the opportunity to stop them. In this way, it’s an attack on Facebook and Google’s business models. It’s true: There are many apps that track you and collect data on you, and iOS 13 will affect all of these. But it is also worth considering the position that Apple holds in the market. When Apple speaks, people listen. Forbes concludes that these features in iOS 13 “could encourage even the most apathetic Apple users to care more about their privacy.”