Blizzard Says ‘We Failed in Our Purpose’ After Hearthstone Hong Kong Controversy

Blizzard Entertainment kicked off its annual BlizzCon fan expo today with a direct apology from president J. Allen Brack regarding the explosive Hong Kong controversy that’s engulfed the company for the past month. From a report: “Blizzard had the opportunity to bring the world together in a tough Hearthstone e-sports moment about a month ago. We did not. We moved too quickly in our decision-making and then to make matters worse, we were too slow to talk to all of you,” Brack said onstage during the beginning of the BlizzCon opening ceremony. “When I think about how most unhappy I am, I think about two things. We didn’t live up to the higher standards we set for ourselves. Second, we failed in our purpose. For that, I am sorry, and I accept accountability.”