AT&T TV Will Be a Tough Sell in a World of Endless Streaming TV Options

AT&T has launched its newest video service brand, called AT&T TV, and it could be the beginning of the end for AT&T’s DirecTV offering. From a report: That’s because AT&T TV is like DirectTV in many ways: It allows you to watch more than 100 live TV channels, but whereas DirecTV requires you to have a satellite dish, AT&T TV only requires that you have an internet connection. AT&T TV also goes further than DirectTV. Not only can you watch hundreds of live TV channels, the service, which is housed in a set-top box much like the Roku or Apple TV, allows you to also access third-party streaming services such as Netflix and Disney Plus. AT&T TV’s remote also comes with Google Assistant built in, Chromecast support, and can even allow you to control smart home devices. But with the introduction of AT&T TV on a nationwide scale (the service has been in testing for months), AT&T’s offerings get even more confusing. The Wall Street Journal has a rundown of all the video brands the company offers now, including U-verse, DirectTV, AT&T TV Now, AT&T WatchTV, the new AT&T TV, HBO Go, HBO Now, and the upcoming HBO Max streaming service.

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