According to the latest research from Strategy Analytics, Apple Watch outsold the entire Swiss watch industry by a huge margin in 2019. From a report: Apple Watch shipped 31 million units worldwide in 2019, compared with 21 million for all Swiss watch brands combined. Swiss companies, like Swatch, are losing the smartwatch wars. Steven Waltzer, Senior Analyst at Strategy Analytics, said, “We estimate Apple Watch shipped 30.7 million units worldwide in 2019, growing a healthy 36 percent from 22.5 million in 2018. A blend of attractive design, user-friendly tech and sticky apps makes the Apple Watch wildly popular in North America, Western Europe and Asia.” From a CNBC report titled “Who’s afraid of Apple? Not Swiss watchmakers…” in 2015, before Apple Watch went on sale: At the watch industry’s leading trade show, BaselWorld in Switzerland, many companies were debating whether to head high-tech or stick with a centuries-old formula of watchmaking. The president of LVMH’s watch division and CEO of Tag Heuer, Jean-Claude Biver, told CNBC that the Apple Watch, which will cost up to $10,000, cannot be compared to similarly priced Swiss timepieces.
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