Apple said its TV+ original video subscription service will launch Nov. 1 for $4.99 a month, undercutting the price of rival offerings. From a report: The Cupertino, California-based technology giant made the announcement at a Tuesday event focused on new versions of the iPhone. The service will be free for one year with purchases of new Apple devices, Apple Chief Executive Officer Tim Cook said on stage. The TV+ service is entering a crowded field that already includes Netflix Inc., Amazon.com Inc., Hulu and AT&T’s HBO. In November, Walt Disney plans to launch a Disney+ streaming service, with a giant catalog of titles, for $6.99 a month. Netflix’s entry-level subscription is $8.99 a month in the U.S. Netflix and Disney shares fell after the announcement on Tuesday, while Apple stock climbed.
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