Apple Hires Former Venture Capitalist Josh Elman For App Store Discovery Role

As part of Apple’s ongoing efforts to improve app discovery, the company has hired former venture capitalist Josh Elman for a related role on the App Store. AppleInsider reports: In a statement Monday, Elman said he would be joining Apple to “help customers discover the best apps for them.” He added that he was excited to “build ways to help over a billion customers and millions of developers connect.” As part of the transition to the new role at Apple, Elman said he would be stepping back from some of his active boards and investments — including Discord and Medium. Elman was previously a venture capitalist at Greylock Partners and led early investments in Discord and the precursor to TikTok. Until 2019, he was also the vice president of product at Robinhood. Elman’s experience identifying and investing in apps that later became hits could help Apple in its app and software promotion endeavors. According to Bloomberg, the former venture capitalist could also help smooth over the relationship between Apple and developers.