Apple has purchased virtual reality company NextVR, Apple confirmed to CNBC. From the report: The purchase is further evidence of Apple’s plans to enter virtual reality and related augmented reality technologies as a new product category, although the company has not announced firm plans or a new hardware product, aside from AR software for iPhones. An Apple spokesperson provided the the company’s boilerplate statement when it makes an acquisition: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the spokesperson said. The Newport Beach, California startup previously focused on broadcasting and producing live and recorded events in virtual reality, like sporting events and concerts. The company had a deal with the NBA to broadcast virtual reality highlights of the 2019 NBA Finals, for example. Apple did not specify a price or terms for the transaction, but 9to5Mac, an Apple-focused website that first broke the news, estimates the transaction to be worth $100 million.
Read more of this story at Slashdot.
Source:
https://apple.slashdot.org/story/20/05/14/208219/apple-buys-virtual-reality-company-nextvr?utm_source=rss1.0mainlinkanon&utm_medium=feed