240+ Android Apps Caught Showing Out-of-Context Ads

Google has removed this summer more than 240 Android apps from the official Play Store for showing out-of-context ads and breaking a newly introduced Google policy against this type of intrusive advertising. From a report: Out-of-context ads (also known as out-of-app ads) are mobile ads that are shown outside an app’s normal container. They can appear as popups or as fullscreen ads. Out-of-context ads are banned on the Play Store since February this year, when Google banned more than 600 apps that were abusing this practice to spam their users with annoying ads. But despite the public crackdown and ban, other apps showing out-of-context ads have continued to be discovered — such as in June this year. The latest of these discoveries come from ad fraud detection firm White Ops. In a blog post today, the company said it discovered a new cluster of more than 240+ Android apps bombarding their users with out-of-context ads — but made to look like they originated from other, more legitimate applications.