With technology and global markets evolving at an unprecedented pace, today’s most successful business leaders are the ones who recognise new strategic opportunities — and seize them — before their competitors do. This is why Macquarie University is moving beyond focusing solely on traditional business metrics and financial analytics. Instead, Macquarie puts strategising at the heart of their online Global MBA alongside five other specialisations in Leading, Analysing, Influencing, Adapting, and Problem Solving.
In tandem with the five other future-focused capabilities that structure the program, Macquarie prepares you to be the changemaker that gives your company and you an edge.
How to Be Strategic: Four Courses
Like all of the specialisations in the Global MBA program, Strategising consists of a series of courses designed to develop the skills you need to meet the challenges and opportunities of the future. Working online in live sessions with faculty and fellow learners from all over the world, you’ll hone your strategic thinking skills across four areas:
Be Competitive: To survive and thrive in a cutthroat, high-tech business world, you need to outthink the competition and orient your company in the right direction to succeed. You’ll dive deep on the latest thinking in value co-creation, strategy, and marketing, and learn how to continuously monitor, analyse, and assess your progress against the right competitive metrics.
Be Global: In a globalised trade environment, businesses with supply chains that minimise costs and maximise responsiveness to customer demand get a huge competitive advantage. This course will give you the skills needed to evaluate critical trade-offs between cost, quality, and flexibility in designing and managing global supply chains.
Be Disruptive: “Disruption” has become a buzzword for a good reason. The most successful companies of recent years, from Amazon to Uber, have all reshaped existing industries — or created entirely new ones! This course will enhance your ability to recognise the disruptive strategies and technologies you can use to take your company to the next level.
Be Sustainable: Some of the most successful CEOs in the world, including IBM’s Ginny Rommetty, are some of the most committed to considering their business’ impact on society. It’s increasingly recognised that leading a sustainably profitable company goes hand-in-hand with social and environmental sustainability. This course will expand your strategic thinking in this area and help you understand how to achieve these goals.
Macquarie’s Truly Global Strategic Orientation
Ranked as one of the top 1 percent of universities globally, Macquarie is renowned for producing graduates that are some of the most sought-after business leaders in the world. The affordable, flexible, and 100% online Global MBA makes this strategic educational opportunity more accessible than ever. Learn more about the degree curriculum and admissions process by visiting the Global MBA page on Coursera.
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Source:
https://blog.coursera.org/strategy-why-its-a-cornerstone-of-the-modern-mba/